The Coach's Critical Error? Challenging The Executives and an Infallible Leadership Tier

Turns out he endured losing against Grimsby. Survive an important continental showpiece against one of the worst Spurs sides for many years. He withstood losing at home to West Ham and Wolves, finishing 15th, an unwavering system, squandering some of the club’s best homegrown talent, a poor winning percentage, labeling the squad the poorest in Manchester United history. Yet, there existed a single opponent with whom Ruben Amorim would not be allowed to dance. You come at Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight defender during Blackburn Rovers' championship campaign, Amorim took on Jason Wilcox and appears to have failed. The most distracted of readers will notice the irony here: a coach who frequently berated his squad for failing in one-on-one duels succumbing in the face of the white heat and formidable presence of a England's top division's most feared football executives.

In truth, this entire painful saga appears to portray Jason Wilcox in a whole new light. Perhaps it might have been tempting, based on his nine months of experience with the Saints, to view Jason Wilcox as little more than a drudge in the United exoskeleton: an individual who owed his position as much to his close relationship with his former boss a fellow executive as any verifiable talent. How mistaken we all were. In brilliantly outsmarting the club's celebrated manager, just as he bested the hapless a previous executive before him, he has proved himself to be among football's strategic masterminds: a strategic mind of which the club's mid-table rivals will now be justifiably concerned.

The Tactical Conflict Over Formation & Ideology

To illustrate, it was Jason Wilcox , after having been part of the leadership that appointed the 3-4-3 fundamentalist the coach in the first place, played a key role in attempting to convince Amorim to abandon his favored 3-4-3. Unsurprisingly, these pleas were resisted. However, such directives hold greater authority when delivered from the mouth of a man the unimpeachable football pedigree of Jason Wilcox, a veteran of international appearances and a role in a title-winning side from 31 years ago.

Perhaps in time he might agree to explain his reasoning publicly. Perhaps at some point questions may arise why Amorim is walking away with a full payout, without any penalty clause activated. But Jason Wilcox seldom speaks in public, for excellent reasons. The true intellectuals in football – individuals such as Jason Wilcox – simply operate at a level exceeding our prosaic understanding. Were he to speak, probably all we would hear would be ultrasonic blips and complex calculations. Wanting is not quite the same as being ready to comprehend it.

The INEOS chief allegedly proposed using the winger at right wing-back.
The club's co-owner has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Getty Images

The Ultimate Power Behind Command

But of course, by focusing our attention on Jason Wilcox we overlook the real power behind the modern United throne. The director is, in reality, simply carrying out the commands of his line manager Sir Jim Ratcliffe, who privately has made very clear his preference for a four-man defense. It is reported, Ratcliffe has also proposed deploying the forward as a right wing-back. Ratcliffe is keen for United to adopt analytics and analytics. Per reports, during a leadership summit soon after his minority ownership, he declared that United’s style of play “shall be determined in this room”.

Ultimately, Ratcliffe is an expert in this technical footballing stuff, leveraging his previous experience in industry and yachting. Above all he is incredibly rich, and as we all know, the wealthy are superior: more perceptive, sagacious, strategically brilliant, simply better. Who else would you trust to manage a strategic plan of austerity, the building of a modern arena that looks similar to someone’s leftover knitting, the acquisition of a new striker?

A Modern Soccer Hierarchy: Executives Over Coaches

This represents a shift we are increasingly seeing in top-tier football. For decades, teams mistakenly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – players themselves. Maybe previously possible for an up-and-coming, innovative manager with a philosophy and energy to join an organization and implement their plan through to completion. But how many companies have such individuals established? How many mass redundancies have they managed? Better by far to invest genuine authority where it belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping LinkedIn profiles. Better by far to decide the tactics in the boardroom and hire someone who will adapt their methods accordingly. If managers were formerly chefs, they are now more like Deliveroo drivers: not responsible for the product, but still finally accountable should it be delivered cold or fails to meet standards.

Nowadays, a coach's role has become less about defining the vision and more about marketing it: the front-facing representative on the front desk, the visible figurehead of an organisation they can do little to change. Enzo Maresca leads a team of very young players into Europe and secures domestic cups, and essentially gets sacked for talking. Wilfried Nancy sees his reputation ruined whereas the people who hired him continue to make errors indefinitely.

The Neoliberal Game: Responsibility for the Coaches

And perhaps in a small way this represents neoliberalism at work: the elevation of a gilded elite who can never be wrong, whose choices are always untouchable, whose mistakes can always be sacked away without explanation. Hire the 3-4-3 coach only to fire him for playing too much that system. Bring in the process guy and later discard him for taking too long. And above all show gratitude; for your modest season ticket price rises, for the latest player acquisitions, for the fact that the adults – regardless of their expertise – are in charge.

Erin Rowe
Erin Rowe

A software engineer and tech writer passionate about AI ethics and open-source projects, with over a decade of industry experience.